About Tutumoi

About Tutu Moi: We’re Obsessed with Designer Tulle Skirts

We’ll never forget the moment a sheer cloud of tulle stopped us mid-commute. It wasn’t at a ballet or a wedding — it was on a drizzly London street, beneath a grey sky, when a woman in a watermelon-pink tiered tutu skirt floated past, turning the damp pavement into a personal runway. That spark of unapologetic joy ignited an obsession that became Tutu Moi. We’ve since dedicated ourselves to celebrating designer tulle skirts that transform ordinary moments into something magical.

Our Mission: Redefining the Tutu Skirt for Everyday Life

We believe a tutu skirt isn’t just for ballerinas or brides. Our mission is to champion the modern, versatile tulle skirt — sourced from boundary-pushing niche designers and high-street heroes alike — proving it truly belongs on the streets of London, from Shoreditch to South Ken. We’re rewriting the rules so every woman feels empowered to swish through her day in a cloud of confidence.

Championing everyday whimsy in fashion

We’re here to prove that whimsy doesn’t need a special invitation. A well-cut tulle skirt pairs as beautifully with a slouchy cashmere jumper and trainers as it does with a silk camisole for evening. Our editorial team constantly finds fresh ways to mix haute texture with hard-working wardrobe staples, turning London street style into a celebration of spontaneous romance.

Supporting independent designers and ethical tulle

Beyond aesthetics, we’re committed to slow fashion values. We spotlight designers who prioritise ethical production, deadstock fabrics and artisanal craft. For us, a flattering tutu skirt should feel as good on your conscience as it does swirling around your legs. That’s why we dig deep into sourcing stories, so you can wear your tulle with pride.

Editorial Focus: Curating the Crinoline Conversation

Our content dives deep into the craftsmanship of tulle, moving far beyond trend reports. We analyse the cultural impact of designers who’ve turned the tutu skirt into a phenomenon — most notably London’s own Molly Goddard, whose frothy silhouettes redefined cool, and Simone Rocha, whose romantic yet subversive layers keep us in a state of perpetual awe. We don’t just follow the crinoline conversation; we steer it with an opinionated, knowledgeable lens.

In-depth designer spotlights and honest reviews

Whether we’re dissecting a couture-like construction or testing a high-street find, our editorial team delivers honest, no-fluff assessments. We go beyond the hashtags to examine hem finishes, layer volume and how a tutu skirt moves in real life — because true design worth comes alive in motion, not on a static hanger.

Deconstructing the art of tulle layering

Layering tulle is a nuanced skill. We deconstruct how to build a silhouette without bulk, how to mix lengths, and how contrasting textures — think a raw-edge denim jacket over a frothy maxi — can anchor the ethereal firmly in the everyday. This is tulle demystified for the real world.

Our Team Approach: Your Stylists in the Tulle Trenches

We’re a collective of writers and stylists who road-test every trend before we ever recommend it. Our rigorous testing process measures tulle durability across wildly different environments: from the hushed, chandelier-lit elegance of the Royal Opera House to the sardine-tin reality of the tube during rush hour. If a skirt can survive a packed Central line carriage and still look celestial, it earns our seal of approval.

Real-world tulle testing and durability diaries

Our wear-test diaries don’t hold back. We document everything, including:

  • Snag resilience against handbag clasps and tube barriers
  • Layer recovery after hours of sitting at a desk or theatre seat
  • Movement flow during a dash up an escalator in the morning rush
  • Machine-wash care (on delicate) for long-lasting loft

This obsessive attention to detail means you get advice you can trust when you invest in a designer tulle skirt.

A collective voice for the UK tulle community

We don’t see ourselves as a faceless brand; we’re part of the conversation. Our editorial team engages with readers, fellow tulle lovers and emerging designers to build a resource that reflects the real, lived experience of wearing voluminous skirts in a busy city. Everyone is welcome in this frill-filled fold.

Whether you’re already a die-hard tulle devotee or just curious about adding a whisper of net to your wardrobe, we’d love for you to join us. Tutu Moi is a community built on a shared love for swishing through life in a designer tulle skirt — and we can’t wait to see where the next twirl takes us.

FAQ

What makes a designer tulle skirt different from a high-street version?

A designer piece typically uses higher-grade tulle, often cut in generous metres for dramatic volume without stiffness. The finishing — bound seams, couture-level horsehair hems and carefully balanced linings — ensures the tutu skirt holds its shape and moves fluidly, even after repeated wear.

Can I really wear a tutu skirt every day, or is it just for special occasions?

Absolutely. Our entire ethos is built on everyday whimsy. Pair a midi tulle skirt with a simple knit and clean trainers for brunch, or a mini with a leather jacket for an edgier twist. The key is balancing the froth with grounded separates, letting the tutu skirt become a joyful staple rather than a costume.

How do I care for a delicate designer tulle skirt?

We recommend spot-cleaning minor marks and hand-washing your tulle in cool water with a gentle detergent. Avoid wringing; instead, roll the tutu skirt in a towel to absorb moisture, then hang it to air-dry. For stubborn wrinkles, a handheld steamer on a low setting revives the layers without heat damage.

Do you only feature UK-based designers?

While we have a deep affection for homegrown talent like Molly Goddard and Simone Rocha, our editorial team curates designer tulle skirts from across the globe. The common thread is exceptional craftsmanship, distinctive vision and a sensitivity to modern London street style sensibilities.

Will a tulle skirt survive my commute on the tube during rush hour?

We’ve tested countless styles in the crush of peak-hour carriages. The trick is choosing layered tulle with some natural give and opting for a midi or mini length that won’t trail. A well-constructed tutu skirt bounces back remarkably well — you’ll emerge at your stop looking as airy as you did when you set out.